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As an administrator, you have a great opportunity to raise the bar of your sport organization/department. If character development is not your first priority, all other priorities are at risk. With the Champions of Character™ program you'll be able to help define, model, shape, and reinforce the five core values: integrity, respect, responsibility, sportsmanship, and servant leadership for your organization.

All materials are free, so let's get started!


Take the Survey

As an athletics administrator, how well do you currently understand and demonstrate the five core values? Get an idea by taking the survey.

How did you do? How about your organization? What's its curb appeal?

Character-Driven Coaching

Character Driven Coaching

Have you taken the free online Character Driven Coaching training course? If not, then do this now. You'll want to support your coaches by understanding the training and help with the followup on their implementation plans.

tools and resources

Tools & Resources

Use these tools and resources to create your Champions of Character program, and determine how the five core values can be incorporated into current activities.

naia schools

Find an NAIA School

Do you have an NAIA institution in your area? Find out which NAIA schools are near you and partner with them! Ask for their Champions of Character liaison to help develop and reinforce your program.


Game Management Strategies

Are you looking for game management strategies that reflect the five core character values? Look no further!


Recognition & Awards

Reinforce your commitment to Champions of Character and your sport organization/department with Character Awards.



Take time to watch and show these videos to coaches, parents, and student-athletes. Use the video series discussion guide to follow along.

pa announcements

PA Announcements

Promote your program with PA announcements. Use Champions of Character announcements to reinforce the message with your players, plarents and fans during athletic contests. 

hire for character

Hire for Character

Let character be your first priority ... even when filling a part-time and/or volunteer coaching position.  Here are ways to ask specific core value questions to get the heart of who you are hiring.

school board

School Board

Does your school board need to approve your program?  These documents have been created with that in mind.



Tell us on Facebook how your organization is implementing Champions of Character and what positive changes that occur.  Have you awarded coaches, parents, and/or players in your organization with a Character award?  Tell us their story!

Video Series

Student-Athlete Testimonials: What it means to be a Champion of Character