KANSAS CITY, MO., March 13, 2014 — The National Association of Intercollegiate Athletics (NAIA) announced today that it has signed an agreement with iXL Elite Hydration. The partnership will begin this month when iXL Elite Hydration serves as the Official Hydration Partner for the Buffalo Funds – NAIA Division I Men’s Basketball National Championship with plans in place to expand to additional NAIA championship and showcase events.
"The NAIA is excited to have iXL's Elite Hydration powering the student athletes during college basketball's toughest tournament, the Buffalo Funds-NAIA DI Men's Basketball National Championship,” said Eric OIson, NAIA Director of Championships.
Based in Kansas City, iXL Elite Hydration is a premium, cross-functional hydration beverage that addresses today’s most important health concerns and sports performance needs. Formulated with a groundbreaking Zero Sodium/High Potassium aspartate-based ingredient system, iXL conquers thirst fast and addresses the critical imbalance of sodium and potassium in today’s diet. In blind taste tests, iXL was preferred over national sports drink brands up to 8 out of 10 times. iXL is available across the Midwest at retail grocery and convenience store locations and online. The company is currently expanding to new markets across the U.S. and overseas.
“Having an organization such as the NAIA recognize that iXL is on the cutting edge of sports performance and would be a better option for their elite athletes is a tremendous honor for iXL,” said Daryl Irsik, iXL Elite Hydration C.O.O. “The fact that we are both based in Kansas City and have a like minded commitment to character and excellence off the court makes us that more excited about expanding nationally.”
The Buffalo Funds – NAIA Division I Men’s Basketball National Championship takes place March 19 – March 25, 2014 at Municipal Auditorium in downtown Kansas City, Missouri. The National Championship consists of nine sessions, each session having four games during the first four days, before switching to two games on semifinal night (March 24) and one for the National Championship game (March 25). An All-Star game, slam-dunk contest and 3-point competition will take place during the quarterfinal round on March 22. The NAIA Division I Men’s Basketball National Championship, which is the longest continuous national collegiate tournament in any sport, is a 32-team single elimination format and draws approximately 40,000 fans to the Kansas City area each year.