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NAIA Signs Partnership with Kiefer Swim Products

May 26, 2015
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KANSAS CITY, MO., May 26, 2015 — The National Association of Intercollegiate Athletics (NAIA) announced today its exciting new partnership with Kiefer Swim Products. Kiefer will now serve as the “Official swim gear, lifeguard and aquatic equipment provider of the NAIA” for the next three years. As such, competitive swimwear, training gear, lifeguard apparel and equipment and aquatic facilities equipment from Kiefer Swim Products will be the preferred choice of NAIA member schools and will be prominently featured at the Swimming and Diving National Championships.

Jim Carr, NAIA President and CEO, says that the NAIA is “Very pleased to partner with Kiefer. Kiefer is and has been a longstanding innovator in its category, so a partnership with the NAIA is a natural fit.” Carr added, “I’m eager to see our swimmers and divers taking advantage of their excellent products.”

Founded by Olympic Gold Medalist, Adolph Kiefer, Kiefer Swim Products has been in the aquatic supply business for over 65 years. They revolutionized the sport with their patented racing lane lines, nylon swimsuits, and the introduction of padded, water-tight goggles. They are also the inventors of the kickboard and the modern lifesaving tube. Today, they offer a full line of Kiefer Brand and National Brand competitive swimwear, lifeguard apparel and world class aquatic equipment.

“All of us at Kiefer Swim Products are absolutely thrilled to be associated with the NAIA and the schools they represent,” says Greg Kadens, CEO of Kiefer. “The NAIA has very competitive swimming programs with a lot of great athletes, and we look forward to working with them and their schools to make sure they have the best swimwear, training gear, lifeguard apparel, safety equipment and on deck equipment in their aquatic facilities."

Representatives from Kiefer will be present at the 2016 NAIA Swimming and Diving National Championships and at the 2016 National Convention. For more information or to shop Kiefer Swim Products, visit