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2014 LUncheon

Golf legend Tom Watson to keynote Champions of Character luncheon

June 10, 2014
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KANSAS CITY, MO. — The National Association of Intercollegiate Athletics (NAIA) announced today that golf legend and Kansas City native Tom Watson will serve as the keynote speaker at the second annual Champions of Character Foundation Awards Luncheon on Wednesday, October 29 from 11:30 a.m. – 1 p.m. at the Kansas City Convention Center Grand Ballroom. The highly successful inaugural Champions of Character luncheon had more than 700 in attendance last November.

In his career, Tom Watson has won 39 times on the PGA tour with an aggressive, fast-paced style that has earned him six PGA Player of the Year Awards. He received the U.S. Golf Association’s prestigious Bob Jones Award for distinguished sportsmanship in 1987 and is a member of the PGA World Hall of Fame.

“I am excited to support the NAIA by giving the keynote at the Champions of Character luncheon,” said Tom Watson. “Character development through sport has always been a passion of mine and something I truly believe in supporting.”

“Tom Watson has always been a respected sportsman and spokesman for the sport of golf. We are thrilled that he supports the Champions of Character program and its values,” said Jim Carr, NAIA President and CEO.  “The NAIA is pleased to have him serve as our keynote speaker for our second Champions of Character luncheon.”

The luncheon will recognize individuals and businesses that embody Champions of Character’s five core values of Integrity, Respect, Responsibility, Sportsmanship and Servant Leadership.  Awards will be given to a Kansas City Metro High Student-Athlete of Character; Collegiate Student-Athlete of Character; Coach of Character; Company of Character and Citizen of Character. Award nominations will open June 9.

Since Champions of Character was launched in 2000, NAIA-member colleges and universities have made ongoing character education for coaches, athletics staff and student-athletes a priority.  Champions of Character also reaches high school and youth sports through activities conducted by member schools and at NAIA national championship events. In the Kansas City metro area, more than 2,500 athletes, their parents and coaches benefit from Champions of Character presentations, activities and clinics each year.

Champions of Character is supported by the Champions of Character Foundation, which is dedicated to providing character training and resources to help those who work in athletics and the community. Support from the luncheon will create a better culture of sport through the advancement of character education programs that intentionally teach character and integrity in young people through institutions and coaches.

Tickets for the luncheon start at $100 and can be purchased at Sponsorship opportunities are also available.

For more information, contact Amy Stover at or 816.595.8117.