Return on Athletics®

 

What is Return on Athletics?

Return on Athletics (ROA) is the NAIA’s proprietary approach to the management of collegiate athletics. It distinguishes the NAIA from its competitors by aligning collegiate athletics with the priorities of our member institutions, specifically enrollment, student success, and financial viability.

 

Using Data to Enhance Value

ROA begins with the collection and analysis of institutional data.

arrow Schools submit data regarding enrollment; retention, and aid awarded to student-athletes, as well as information about individual sports programs.
arrow Institutions have access to ROA Insights to show how specific efforts and adjustments to an athletics program can affect the overall health of the institution.
arrow Centralization of the data – both between institutional departments and among NAIA members - is what makes the data significant.
arrow The NAIA will use the data to implement specific process changes that support our member priorities.

   

All allowing you to make decisions on your
Institutional Enrollment | Student Success | Financial Viability

 

ROA Analysis and Key Findings

Athletics is a key enrollment
management tool

student participation

NAIA student-athlete participation has increased
40% in five years.

 

Athletics supports the institution’s
bottom line

net return

According to ROA data, the average annual net return
for NAIA athletics departments is $3.3 million or
$8,400 per student-athlete.