NAIA Partners with The Good Game
KANSAS CITY, Mo. — The National Association of Intercollegiate Athletics (NAIA) has signed a partnership with The Good Game as the Official On-Demand Sports Lessons Platform, powered by NAIA Athletes and Coaches.
Through this partnership, NAIA institutions and their members gain access to The Good Game’s platform, which connects athletes, parents, and coaches with verified sports experts for personalized lessons and training. Built-in verification and reporting tools ensure compliance, transparency, and trust while expanding access to affordable, elevated athletic instruction nationwide.
“The NAIA represents everything that’s right about college athletics—community, character, and opportunity,” said Zarif Haque, founder and CEO of The Good Game. “This partnership goes beyond technology. It is about creating access, building trust, and empowering student-athletes and coaches to inspire others through the game they love.”
The Good Game platform will enable NAIA student-athletes and coaches to book lessons and experiences safely with sports professionals, facilitating connections within their local communities and beyond.
“We look forward to the opportunities this partnership brings to modernize how sports expertise is shared,” acknowledges Jim Carr, president and CEO. “The Good Game provides the structure and technology to help our members connect with their local communities and deliver training in a purposeful, secure, and meaningful way.”
The agreement runs through October 2028. Sign-ups for sports experts open January 1, 2026.
NATIONAL ASSOCIATION OF INTERCOLLEGIATE ATHLETICS (NAIA)
The National Association of Intercollegiate Athletics (NAIA), headquartered in Kansas City, Mo., is a governing body of small athletics programs dedicated to character-driven intercollegiate athletics. NAIA members provide more than 83,000 student-athletes with opportunities to play college sports, earn $1.3 billion in financial aid from NAIA institutions, and compete in 29 national championships. naia.org | @NAIA
About The Good Game
The Good Game is a mobile-first sports technology platform that connects athletes, parents, and coaches through verified, on-demand lessons and experiences. With one-time registration benefits, the app enables access for everyone in youth sports to attend events, donate, or find earning opportunities. The app is available on iOS and Android platforms and will expand to select U.S. cities in 2026. Learn more at www.thegoodgame.com.
