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NAIA

Advocate

The Right Way to Play text logo in blue

The Right Way to Play® isn’t a campaign, it’s our identity.

Over the past year, NAIA members across the country have brought this to life in powerful ways, on campuses, in competition, and in their communities. Now, this space exists to help you keep it moving. Use these tools to tell your story, elevate your program, and show what makes the NAIA experience different. Because when our members lead, the entire association grows stronger.

Spring Social Media Campaign: The Right Way Forward Pledge

The next phase of The Right Way to Play® is here, and it’s about action.

This campaign invites every NAIA institution and conference to take one clear, meaningful step forward and share it. It’s how we bring The Right Way to Play® to life across our campuses.

How to participate:

  • Create a short video sharing your pledge
  • Post on social media
  • Tag @NAIA and use #TheRightWaytoPlay

Access the full campaign toolkit below for pledge examples, video guidance, and ready-to-use resources.

NAIA Hype Video

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Share the new NAIA Hype Video on your social media, gameday screens, campus events, recruiting materials, and more! Use the original MP4 or customize it for your institution. We've provided detailed instructions and editable project files (in Adobe After Effects, Adobe Premiere Pro, and Canva) to easily insert your school’s logo into the final video.

Brand Anthem Video Assets

The NAIA is excited to share The Right Way to Play with the world – share this video across your social media channels. For institutions or conferences, use the “anthem” video in your marketing materials or website.

Campus Assets

For use across your marketing needs, the NAIA provides opportunities to cross-promote your institution and the NAIA brand. Download ready-to-use or customizable graphics.

Social Media and Graphics

Grab ready-to-use social media templates and graphics from past campaigns to showcase your program, tell your story, and activate The Right Way to Play® across your channels.
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Canva templates
Customize these Canva templates with your images and logo. Templates are ready-to-use in multiple orientations with options for a black or white gradient.
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Adobe Templates
Download the Adobe templates to fully customize what “The Right Way to Play” means to you and your institution or conference.
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The Right Way to Play® Podcast

Go beyond the scoreboard and into the stories shaping the future of college athletics. Each episode features candid conversations with coaches, presidents, athletics directors, student-athletes, and national voices exploring what it truly means to build programs that develop champions in sport, in the classroom, and in life.

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The Right Way to Play® Storytelling Series

The Right Way to Play® Storytelling Series spotlights the people, programs, and moments that show what “the right way” really looks like across NAIA campuses.

The NAIA is always looking for examples from our adminstrators, student-athletes, coaches, and campuses that embody "The Right Way to Play." Use the link below to send us your story!