Name & Image Likeness (NIL)

In 2020, the NAIA became the first collegiate athletics association to adopt Name, Image and Likeness (NIL) legislation, empowering student-athletes to benefit from their personal brand while preserving the values of collegiate athletics.

Today, NAIA student-athletes have the opportunity to earn compensation through endorsements, appearances, social media partnerships, camps, autograph signings, and other NIL activities without compromising their eligibility. As the landscape of college athletics continues to evolve, the NAIA remains committed to supporting student-athletes through policies that promote opportunity, education, and responsible participation in NIL.

NIL FOR STUDENT ATHLETES

What's the Deal?

How can you as a student-athlete find deals for yourself? How can you provide for your own financial needs, without risking your amateur status? The world of NIL is new and exciting! And it's not just for the big-name athletes. Local and national opportunities are available for all student-athletes. You just need to know where to look...

Inside The Experience Of An NIL Student-Athlete

Pioneering The Way For A New Sport - Flag Football

Breaking Records & Competing On An International Level

See the deals other NAIA student-athletes are making

Benefits of the Marketplace for Student-Athletes:

Single platform to browse and book deals
Ensure compliance by automatically disclosing all NIL activities
Educational tools and unparalleled expertise
BONUS: Full NIL assessment for each NAIA championship participant!

Top 5 Tips for Maximizing Your Profile

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NIL FOR INTERNATIONAL STUDENTS

For international students, NIL is playing the long game – making connections and growing a community that will reap rewards once they return home. U.S. laws that govern international student visas make NIL challenging for international students. By law, they cannot benefit from NIL based in the U.S. without violating their visa status. However, they can curate NIL connections based in their home country.

Due to the fact that international athletes are governed by the United States Federal Government and the Visa system, we advise that all international athletes seek direct advice from either the international offices on campus or an attorney as all situations are unique and what might be allowed for one athlete may not be allowed for another.
As an international student-athlete, your restrictions vary and location matters when doing NIL deals.
Athletes should consult with experienced immigration specialists, personal advisors, and your on-campus office international student services prior to engaging in any NIL monetization opportunities.

"A lot of kids [in Brazil] look up to me...and want to go to the U.S. and study abroad and pursue a degree in college in America."

Victor Faria de Navajas
Former NAIA Student-Athlete, Northern New Mexico College

NIL FOR ALTHETICS ADMINISTRATORS

NIL opportunities are game-changers for your student-athletes. But have you realized the impact NIL can have on coaches, ADs, and your entire athletics department? Do you have a plan for navigating the world of NIL?

See the deals that NAIA student-athletes are making!

Benefits of the Marketplace for Admins:

Complete marketplace, compliance, content and education solutions for your student-athletes and staff
Ensure compliance by automatically disclosing all NIL activities
Educational tools and unparalleled expertise

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How does it work?

graph of student-athletes attending education session

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NIL FOR FANS, BRANDS & BUSINESSES

PODCAST INTERVIEW

Tamaj Gordon
Track and Field, Our Lady of the Lake (Texas)

CAMP APPEARANCE

blue phoenix volleyball club flyer from 2023

Jayden Sortor
Volleyball, Harris-Stowe State (Mo.)

VIDEO SHOUTOUT

Ben Nixon
Football, Cumberlands (Ky.)

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GET INSPIRED

BROWSE NAIA ATHLETES

Grow Your Brand With Athlete Marketing

Sending Your First Deal on Opendorse

Tips For Working With Athletes

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What's the Deal?

How do I get started? What can I expect? How can I make sure that I don't hurt my eligibility?

Tune into The Deal and hear how your peers worked their way through these very issues. The Deal is a podcast for NIL collegiate student-athletes that provides insights into the world of endorsements, public appearances, and shout-outs. Learn from the experiences of student-athletes just like you!

NAME, IMAGE, AND LIKENESS

NIL FOR STUDENT ATHLETES

What's the Deal?

Student Stories

NAIA NIL MARKETPLACE

Benefits of the Marketplace for Student-Athletes:

NIL FOR INTERNATIONAL STUDENTS

BEST PRACTICES FOR INTERNATIONAL STUDENTS

"A lot of kids [in Brazil] look up to me...and want to go to the U.S. and study abroad and pursue a degree in college in America."

NIL FOR ALTHETICS ADMINISTRATORS

ATHLETIC DEPARTMENT STORIES

NAIA NIL MARKETPLACE

How does it work?

DATA & RESOURCES

NIL FOR FANS, BRANDS & BUSINESSES

STUDENT EXAMPLES

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