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Two basketball players are embracing in excitement with The Right Way to Play on the right-hand side.

Watch Now: Why the NAIA is the Right Way to Play   

NAIA Staff
|
June 3, 2025

At the national convention earlier this spring, the NAIA officially launched its new brand advocacy campaign: The Right Way to Play. This member-driven initiative amplifies the distinct value of the NAIA model, positioning it as college athletics the way it was meant to be.  

In this session, NAIA President & CEO Jim Carr sits down with leaders from across the association to share their insights and perspectives on why they believe the NAIA truly represents the right way to play. 

As Dr. Amy Novak, President of St. Ambrose University and Chair of the NAIA Council of Presidents, puts it: “I’m proud to be part of an association committed to looking at opportunity in a proactive way, and that’s what the NAIA has been all about. It’s the right way to play.”  

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